{"id":53944,"date":"2020-07-29T08:00:31","date_gmt":"2020-07-29T13:00:31","guid":{"rendered":"https:\/\/futbolhoy.co\/?p=53944"},"modified":"2020-07-29T18:13:08","modified_gmt":"2020-07-29T23:13:08","slug":"real-madrid-es-la-marca-de-futbol-mas-valiosa","status":"publish","type":"post","link":"https:\/\/futbolhoy.co\/index.php\/2020\/07\/29\/real-madrid-es-la-marca-de-futbol-mas-valiosa\/","title":{"rendered":"Real Madrid es la marca de f\u00fatbol m\u00e1s valiosa"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">La marca <strong>Real Madrid,<\/strong> con un valor de 1.419 millones de euros, sigue liderando la clasificaci\u00f3n de la consultora especializada <strong><em>Brand Finance Football<\/em><\/strong>, por delante del <strong>Barcelona<\/strong> y el <strong>Manchester United,<\/strong> y la compa\u00f1\u00eda espera que aumente su dominio en el pr\u00f3ximo estudio tras hacerse con el t\u00edtulo de <strong>LaLiga<\/strong> 2019-2020.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">El Madrid cerr\u00f3 la temporada 2017-2018 con su tercera <strong>Liga de Campeones<\/strong> consecutiva, pero la siguiente campa\u00f1a solo pudo ganar el <strong>Mundial de Clubes<\/strong> y, junto a la crisis provocada por el <strong>coronavirus,<\/strong> hizo disminuir en un 13,8 % su marca, situ\u00e1ndose en 1.419 millones de euros, pero su solvencia en los anteriores a\u00f1os le han hecho seguir posicion\u00e1ndose en primer lugar.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Fuera del terreno de juego, <em>Brand Finance<\/em> tambi\u00e9n destaca la labor del club &#8216;merengue&#8217;, tras ampliar su oferta comercial mediante el lanzamiento de una marca de innovaci\u00f3n, <strong>Real Madrid Next<\/strong>, cuyo objetivo es trabajar con empresas de nueva creaci\u00f3n orientadas a la tecnolog\u00eda.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">El Barcelona, con un aumento de un 1,4 % en su valor de marca que ya est\u00e1 en 1.413 millones de euros, ocupa el segundo lugar del escalaf\u00f3n, superando al Manchester United, tercero con 1.314 millones de valor de marca.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">El <strong>Liverpool,<\/strong> ganador de la pasada Champions y recientemente campe\u00f3n de la <strong>Liga Premier,<\/strong> ocupa la cuarta posici\u00f3n, superando al <strong>Manchester City<\/strong> en t\u00e9rminos de valor de marca, pasando de 1.191 millones en 2019 a 1.262 millones, un aumento del 6 % y subiendo 2 puestos en la tabla.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca Real Madrid, con un valor de 1.419 millones de euros, sigue liderando la clasificaci\u00f3n de la consultora especializada Brand Finance Football, por delante del Barcelona y el Manchester United, y la compa\u00f1\u00eda espera que aumente su dominio en el pr\u00f3ximo estudio tras hacerse con el t\u00edtulo de LaLiga 2019-2020. El Madrid cerr\u00f3 la [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":39383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"tags":[110],"class_list":{"0":"post-53944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mundo-futbol","8":"tag-real-madrid"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Madrid es la marca de f\u00fatbol m\u00e1s valiosa -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/futbolhoy.co\/index.php\/2020\/07\/29\/real-madrid-es-la-marca-de-futbol-mas-valiosa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Madrid es la marca de f\u00fatbol m\u00e1s valiosa -\" \/>\n<meta property=\"og:description\" content=\"La marca Real Madrid, con un valor de 1.419 millones de euros, sigue liderando la clasificaci\u00f3n de la consultora especializada Brand Finance Football, por delante del Barcelona y el Manchester United, y la compa\u00f1\u00eda espera que aumente su dominio en el pr\u00f3ximo estudio tras hacerse con el t\u00edtulo de LaLiga 2019-2020. 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